Incorporating women, with Carol Burg and Gabi Coelho


Since its beginnings, the real estate market has been led mainly by men, but there are news in this sector. The podcast #SPsonha interviews the incorporators Carolina Burg, partner of JFL Living, and Gabriela Coelho, founder of G7 and who was a partner of Inkoa. At the head of the JFL, economist Carol has already launched two buildings exclusively for rental, at Eusébio Matoso and Vila Olímpia, with units of various sizes for stays of at least one month, or “long stay”. The also architect Gabi launched and built Tetrys, in Pompeii, and developed Geo, in Perdizes, currently suspended. Both tell how this market can be transformed (and win) with the female presence, in addition to the possible transformations thanks to the quarantine.